Originally, an innovation that will revolutionize sports hydration
In the winter of 2006, in the heart of the Auvergne volcanoes in France, the adventure began thanks to a final year project.
Fabien Andrieux is a sports enthusiast and experienced trail runner. Through his university education and his experience as a sportsman, he has been made aware of the physiology of sport.
Hydration is essential to the proper functioning of the human body and is a key factor in the performance of sportsmen and women. During his trail sessions, he noticed that 2 drinks are mainly used by athletes: water and energy drinks. Drinking them separately or requiring a prior mixture in the water bag, a real problem of sports hydration is raised, both in terms of hygiene and practice.
What if an accessory could allow athletes not to choose between one or the other and to drink water and energy drinks with a 2-in-1 element? The idea of a blender is taking shape…
Months of research and development to create a unique hydration system, offering the possibility to choose in a flash to drink water or an energy mix thanks to a tap, while preserving the hygiene of the water bag.
An innovation that was rewarded and patented… The entrepreneurial adventure began for Fabien and he created the brand in December 2006.